Italian-made leather bags at a direct-to-consumer price — built on a Shopify Plus storefront that takes the craft seriously.
Luxury handbags handcrafted in Italy — brought to life through a refined ecommerce experience centered around craftsmanship, accessibility, and timeless design. The digital experience was built to balance elevated presentation with high-conversion shopping journeys for a fast-growing global accessories brand.
Value brands and luxury brands almost never share a shelf. Teddy Blake sits deliberately on both. The brief was to hold that tension without resolving it.
We rebuilt the Shopify Plus theme, shipped a custom checkout flow tuned for cross-selling accessories, then moved into content, influencer, and consultancy on marketing cadence.
Large-scale imagery, texture-focused galleries, color exploration, and simplified layouts kept the focus on the handbags themselves — while custom features throughout the experience helped simplify the journey from product discovery to checkout.
Navigation and merchandising were structured around bag styles, collections, colors, and seasonal arrivals — making it easy for customers to browse a large catalog without overwhelming the experience.
A small, curated roster — stylists, editors, quiet-luxury creators. Commissions replaced by retainers and long-term seeding. Earned media up, CPM down.
A decade-long partnership — growing alongside the brand from the very beginning.
Over the years, we’ve proudly supported Teddy Blake as the brand evolved from an emerging startup into a globally recognized name in accessible luxury handbags.
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