Sunday Digital
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Case study · 04 / 11

Sclarandis.

Italian-crafted shoes and accessories designed for women who want timeless style without sacrificing comfort — blending effortless luxury, everyday wearability, and refined craftsmanship.

Industry
Footwear · Fashion
Year started
2022
Status
Live
Region
Worldwide
Visit live site
Sclarandis
In Their Own Words
0101
Working with Sunday Digital was a great experience from start to finish. The team was responsive, professional, and really understood my brand vision.
S
Sarah Sclarandis
Founder
01At a glance

Footwear that works with your life — not against it.

Founded in New York, made in Italy, Sclarandis is the rare footwear brand that treats comfort and elegance as the same problem. The customer is a woman who is done compromising. We redesigned and developed the Shopify storefront — creating a digital experience that reflects the brand’s quiet luxury positioning through refined UX, elevated presentation, and effortless shopping journeys.

Services
Redesign • Content • Marketing
Capabilities
Shopify Setup • Custom Themes
Growth
Email Marketing • Paid Advertising • Social Media
Support
Website Management • Consultancy
02The brief

Founder-led storytelling — translated into a refined digital experience.

The brand’s photography, tone, and product storytelling are deeply personal to the founder’s vision. Our role was to help bring that perspective online in the most elevated and authentic way possible — through clean visuals, thoughtful copy, and a product experience centered on movement, comfort, and craftsmanship.

03What we shipped

A collaborative vision — translated into a digital experience.

Shopify theme — built to reflect
01 / 04Foundation

Shopify theme — built to reflect the brand’s balance of comfort and elegance.

The storefront was designed around movement, simplicity, and refined storytelling — using the founder’s vision, photography, and product philosophy to create an experience that feels elevated, effortless, and true to the brand.

02 / 04Photography

Content designed for consistency — across every digital touchpoint.

From email campaigns to social content, the brand experience was built around a consistent visual language and tone — helping reinforce Sclarandis’ balance of elegance, comfort, and everyday wearability across channels.

03 / 04Conversion

Comfort & elegance — built around clarity and confidence.

The storefront was designed to help customers understand the feel, fit, and versatility of each style through clean product presentation, thoughtful imagery, and a more guided shopping experience centered around everyday wearability.

Fit reviews
Fit reviewsA
Returns flow
Returns flowB
Paid creative —
04 / 04Paid

Paid creative —made from the store, not for it.

Every paid asset starts as an editorial shot that was going to live on the site anyway. No bespoke ad creative. Nothing is wasted.

04By the numbers
  • 5Seasons shipped together
  • 30%Returns reduction
  • NYC·ITALYDesign · Manufacture
05Where it stands

A partnership built over multiple seasons — and one we still value deeply.

Over the years, we supported Sclarandis through ecommerce strategy, content, and digital storytelling — building a collaborative relationship shaped by trust, consistency, and a shared appreciation for the brand’s vision.

Next case study · 05 / 09
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Beauty · Nail · 2021

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Great brands
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Sunday DigitalEst. 2018A 360° digital studio
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