Sunday Digital
Rose Forever
SundayShowcaseRose Forever
Case study · 06 / 11

RoseForever.

Luxurious preserved rose arrangements — classic Parisian style, made to last for years. A Shopify Plus storefront built around the gift.

Industry
Floral · Lifestyle
Year started
2020
Status
Live
Region
US · EU
In Their Own Words
0101
Consistently delivers exceptional service. Prompt support, reliable code, and real responsiveness. The longevity of their solutions speaks for itself.
T
Teddy W.
Founder Rose Forever NYC
01At a glance

Gifting, designed to last.

Rose Forever treats a bouquet the way a jeweller treats a ring: preserved, architected, meant to live for years. The storefront had to hold that same discipline.

We built the Shopify Plus storefront around three moments: the gift, the arrangement, and the keepsake. Each gets its own chapter — on the homepage, in the PDP, in the unboxing.

Touchpoints
Storefront • Content • Consultancy
Capabilities
Shopify+ • Custom Themes • Custom Tasks
Support
Website Management • A/B testing
Creative
Content Creation • Brand Support
02The brief

A gift store that feels like a jeweller — not a florist.

The category is crowded with transactional, discount-led gift sites. Rose Forever needed the opposite — restrained, editorial, confident enough to let the product speak.

The homepage experience was designed to move seamlessly between seasonal collections, gifting moments, and signature arrangements — balancing a luxury editorial feel with intuitive navigation that keeps discovery effortless and visually driven.

03What we shipped

Four chapters — from the gift to the keepsake.

Product discovery
01 / 04Storefront

Product discovery designed around the gifting experience.

The PDP experience was built as a streamlined path to checkout — combining custom-coded galleries, arrangement previews, color swatches, UGC, and reviews into a more immersive and confidence-driven shopping journey tailored around luxury gifting.

Seasonal gifting —
02 / 04Seasonal

Seasonal gifting — designed to evolve throughout the year.

Custom-built collection experiences supported major gifting moments like Valentine’s Day, Mother’s Day, holidays, and year-round occasions through personalized collection banners, seasonal décor variations, and build-your-own gifting flows tailored around the Rose Forever experience.

03 / 04CRM

Custom product templates — built to test, learn, and evolve.

Separate product templates were created to support different gifting flows, campaign needs, and A/B testing opportunities — allowing the storefront to adapt around performance, seasonality, and customer behavior.

Date memory
Date memoryA
Recurring gift
Recurring giftB
Loyalty designed into the experience —
04 / 04Always-on

Loyalty designed into the experience — beyond a traditional rewards program.

Powered through Subscribify, the membership experience combines exclusive pricing, VIP perks, recurring engagement, and retention-focused flows — helping turn gifting customers into long-term brand loyalists.

04By the numbers
  • Seasonal capsules a year
  • 2Years in partnership
  • US·EUMarkets live
05Where it stands

A storefront that respects the gift — and the person giving it.

Gift categories live or die on restraint. Rose Forever refuses to cheapen the moment — and the storefront protects that decision, every season, every capsule, every year.

Next case study · 07 / 09
Café Joyeux
Food · Mission · 2023

Ready to start your own chapter?

Still taking new projects03 · 26
Great brands
aren't built
overnight.
Sunday DigitalEst. 2018A 360° digital studio
StrategyDesignCodeGrowthBrandCommerceStrategyDesignCodeGrowthBrandCommerce
Tell us about your projectWrite usinfo@sundaydigital.io
Brooklyn, NYStart a projectRemote@sundaydigital

Made with Emergent