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Joyeux Café Corporate
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Case study · 09 / 11

JoyeuxCorporate.

A corporate platform built to expand Café Joyeux’s mission of inclusion beyond the café itself — helping companies engage with, support, and participate in meaningful employment opportunities for people with intellectual and developmental disabilities. Developed as a sister experience to the consumer brand, the platform extends the same warmth, storytelling, and mission-first approach into a more partnership-focused digital environment.

Industry
B2B · Mission
Year started
2023
Status
Live
Region
US
In Their Own Words
0101
They built our website and B2B store with real care. Fast, reliable, cost-conscious — and they genuinely care about our mission.
J
Julia A
Director of Operations Cafe Joyeux
01At a glance

A B2B storefront, built on the same brand book.

Joyeux Corporate turns the café mission into a product companies can buy. Office coffee, subscription boxes, bulk gifts — every order backs inclusive employment.

We shipped the site on Shopify store in parallel with the consumer brand, sharing a component library but tuning every message, every CTA, every page to a buyer who signs the PO.

Audience
Corporate · Office
Sister brand
Café Joyeux (DTC)
Markets
US only
Support
Website Management • Ongoing Maintenance
02The brief

A storefront for corporate buyers — not corporate websites.

Most B2B storefronts look like neither a brand nor a product. The brief was the opposite — keep the warmth, the mission, the editorial restraint, but rewire the funnel for a procurement team.

We built the platform to support the operational side of the business just as much as the brand experience — including merchandising workflows, shipping configurations, storefront upkeep, and ongoing maintenance — creating a smooth, reliable experience tailored for companies that need efficiency without friction.

03What we shipped

Four chapters — the mission, for business.

Shopify Plus — tuned for the corporate buyer.
01 / 04Storefront

Shopify Plus — tuned for the corporate buyer.

B2B functionality included bulk ordering flows, tiered pricing, reorder systems, registration forms, special promotional materials, exclusive company discounts, and operational tools designed to simplify repeat purchasing while supporting the Café Joyeux mission.

Building awareness around the mission —
02 / 04Mission

Building awareness around the mission — through experiences tailored for the corporate world.

The platform expanded beyond traditional ordering flows through dedicated presentation pages, corporate gifting experiences, catering menus, event-focused content, and gift card solutions — helping companies engage more directly with Café Joyeux’s mission of inclusion and social impact.

03 / 04Programme

Inclusion made easy to support — for companies looking to create meaning from statement into action

The platform was designed to help businesses turn commitments around diversity and inclusion into tangible action through corporate gifting, catering, office programs, and partnership opportunities — with operational flows built to make participation seamless and scalable.

Office programme
Office programmeA
Client gifting
Client giftingB
Workplace coffee programs —
04 / 04Always-on

Workplace coffee programs — built around hospitality, inclusion, and everyday impact.

The platform supports a range of corporate experiences including premium office coffee programs, café pop-ups, barista corners, catering, and workplace activations — helping companies bring Café Joyeux’s mission directly into their teams, offices, and events.

04By the numbers
  • 2Storefronts in the same brand book
  • 3+Years live
  • USMarkets
  • CSRBuyer persona
05Where it stands

The corporate site is proof that a mission-led brand can speak to procurement without losing its humanity.

Alongside ordering and partnership programs, the platform also supports corporate volunteer experiences, CSR initiatives, purposeful gifting activations, and in-office events — helping companies engage more directly with Café Joyeux’s mission of inclusion through hands-on, meaningful participation.

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