A luxury fragrance and lifestyle house inspired by the French Riviera — brought to life through a refined Shopify experience focused on storytelling, ecommerce, and long-term digital growth. Currently undergoing a complete digital facelift and platform evolution.
Veronique Gabai is a luxury house founded by namesake creator Veronique Gabai — a leader in the global fragrance industry whose career has spanned thirty years, from leading houses in Paris and New York to launching her own Mediterranean-inspired collection in 2018.
The brand spans Perfumery (the heart), modern Fine Jewelry (its Le Spritz perfume pendant is the gift of the season), and Aroma — a wellness-led aromatherapy line. Every product is built around naturals, sustainability, and the joy of the French Riviera.
Fragrance is the hardest category to sell online. There is no scratch-and-sniff, no atomiser at the till. The brief was to replace that physical moment with a digital one — and do it without compromising the brand's editorial restraint.
We were brought in to design and build the flagship Shopify Plus storefront, then continue as the day-to-day team behind it: feature work, content, paid media, and lifecycle.
Three constants framed every decision. Editorial calm over ecommerce noise. Olfactive truth in how customers find what they want. And a Riviera point of view — warm, generous, unmistakably French.
A bespoke theme engineered for content density without losing breathing room. Multi-currency, multi-locale (EN / FR), and supported by a wide range of custom-built solutions tailored around fragrance discovery, gifting, samples, and luxury ecommerce UX.
The experience was built to guide customers through scent in a more emotional and intuitive way — exploring fragrances through mood, personality, olfactive families, and layering rituals. More than traditional ecommerce navigation, the journey was designed to feel personal, immersive, and deeply connected to the world of Veronique Gabai.
From curated discovery sets to sample-first journeys, the experience was built to encourage exploration before commitment. Custom flows support fragrance discovery through bundled sample kits, layering rituals, and upsell moments that introduce new launches directly within the purchase journey.
The experience expanded beyond traditional perfumery through fragrance jewelry, aromatherapy, and layered self-care rituals — blending scent, wellbeing, and personal expression into a more immersive lifestyle experience within the world of Veronique Gabai.
Teasers, waitlists, newsletter campaigns, and social storytelling built anticipation ahead of launch — creating early engagement around the collection across both the website and digital channels.
The launch rolled out simultaneously across ecommerce, social media, newsletters, and digital retail touchpoints — supported by editorial storytelling, gifting moments, and coordinated campaign visibility throughout the Veronique Gabai ecosystem.
Each launch became an opportunity to deepen customer engagement and strengthen the brand’s presence — reinforcing the world of Veronique Gabai beyond the product itself.
“Five years as partners in growth — building, evolving, and scaling the brand together..”
Post-launch partnership across storefront, content, paid, and CRM. Annual residencies refresh the photography library. The discipline holds.
“Veronique Gabai’s Sur la Plage offers beach vibe’s in a bottle. Immediately conjuring thoughts of sea, salt and sun, the orange-blossom-and-magnolia-heavy blend is a summery tonic.”
“All you need to do is mist yourself with one of Gabai’s scents and you’ll find yourself transported without ever needing to step on a plane.”
“All you need to do is mist yourself with one of Gabai’s scents and you’ll find yourself transported without ever needing to step on a plane.”
Five years in,— we're still building together.
What started as a Shopify build is now a continuous engagement — design, engineering, content, lifecycle, and paid media all under one roof. Every quarter brings a new launch, a new collaboration, a new market.
That's the work we want to do. The kind that compounds year over year — where success isn't a single moment, but a long, deliberate climb. Veronique Gabai is the partnership we measure others against.
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